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FOR IMMEDIATE RELEASE G10 www.g10glasgow.co.uk G10 Review The Differences Between Optimists and Pessimists in Business GLASGOW, UK, December 2014 – It's long been known to neuroscience that stressful situations trigger a fight/flight response. This is useful in life-threatening situations but less so in business, where a cool head works best in a crisis. An optimistic attitude makes it less likely you'll jump into fight/flight, because you're less likely to interpret a situation as a dire disaster. The way you explain setbacks, mistakes, and disappointments to yourself can dramatically affect your outcomes. Whether your thoughts are pessimistic or optimistic will affect the choices you make and actions you take. It is therefore in your interest to cultivate an optimistic attitude about failure, because it reduces your emotional need to have a fight/flight reaction. That frees you to make better decisions, especially when things are happening quickly. To cultivate an optimistic attitude about failure, you must change your inner dialogue so that it characterizes failure as impersonal, impermanent, avoidable, and limited rather than personal, permanent, inevitable, and pervasive. Don't take failure personally. Pessimists tend to take failure personally. They believe that the problems are the result of who they are rather than what they did. "I'm a born loser." Optimists tend to take failure philosophically. They see problems as puzzles they must solve to succeed in the future. "What must I do differently?" Treat failure as a temporary event. Pessimists tend to see failure as permanent. They believe that trying after you've failed is beating your head against a brick wall. "That didn't work, so why bother?" Optimists tend to see failure as temporary. They believe that failure is a signal to try a different approach based upon what they've learned. "That didn't work, but this might." Take responsibility for your failures. Pessimists blame their failures on fate. They believe their failures are the inevitable result of outside forces that they cannot control. "It was bad luck." Optimists focus on what they could have done differently. They believe that failure results from their mistakes within the context of what's possible. "I played my hand poorly." Keep failure in perspective. Pessimists bloat failure out of proportion. The failure seems so huge to them that everything else in life becomes unimportant. "Why do these things always happen to me?" Optimists see failure as limited in scope. They see a failure as a bump or an obstacle on the road to success. "I learned a tough lesson, but it's time to move on." Encourage optimism in others. Pessimists secretly want optimists to fail. Because misery loves company, pessimists resent those who reject their negative spin. "Stop ignoring reality! This sucks!" Optimists openly want pessimists to succeed. They know negative spin makes things worse, so they try to chide pessimists to cheer up. "Maybe it isn't as bad as you think." For additional information, contact a member of the G10 administration team at This email address is being protected from spambots. You need JavaScript enabled to view it. G10’s Mission: “Loyalty to our Customers, Results for our Brands”. # # #
FOR IMMEDIATE RELEASE G10 www.g10glasgow.co.uk G10 Post The Concepts To Focus On As A Business Leader GLASGOW, UK, December 2014 – If you are currently running your own business or you are working your way towards it, G10 recommend mastering these seven concepts: Your product is your brand. You’re not. The secret to great marketing is to come up with a killer product customers need at the right price. You can promote your business and yourself all day long, but if you can’t come up with an awesome product that people want to buy, nothing else matters. Seriously. If you can’t sell your vision. Nobody will buy it. We all talk about the importance of vision, but you have to be able to sell it to potential customers, employees and investors and I mean all day long. If your stakeholders don’t buy it, nobody else will either. If you find yourself pitching your concept in your dreams, you’re on the right track. You always have to have enough money in the bank. The number one failure mode for small businesses is they run out of cash. There was a time when you could bootstrap a company, but markets are so hypercompetitive these days it’s much harder than it used to be. If you can’t sell at least one or two investors on your idea, you’re probably not ready for prime time. You must focus on doing one thing better than anyone. Everybody knows they need to differentiate but few understand what that really means. It means coming up with a customer value proposition that your company and your company alone does better than anyone else. Once you figure out what that is, focus on doing that and just that. Business is about understanding people. Business is not about building your personal brand, your network or your Twitter following. It’s not about your blog or what you post on LinkedIn or Facebook. Business is about people. It’s about relationships. If you want to do business in the real world, you’ve got to connect and build relationships with real people in the real world. Period. You have to know what you’re doing. Passion alone won’t cut it these days. Whatever it is you’ve decided to do, if you have no idea what you’re doing, you will fail and fail miserably. Sooner or later you’ll have to make smart decisions and that means having enough experience and capability to know smart from not-so-smart. And no, just thinking you’re smart won’t cut it either. Everyone thinks they’re smart. You’ve got to hire, motivate and retain talented people. This is one of the trickiest aspects of running a company. There are dozens of real corporate CEOs who couldn’t hire the right people or keep them motivated to save their lives. It’s a remarkably common pitfall of small businesses and startups, as well. If you think running a company is going to be plain sailing, go for it. But I guarantee you’ll see things differently after falling on your face a few times. Save yourself the trouble and get a handle on things first. Become a great business leader to give your company the best shot at survival. For additional information, contact a member of the G10 administration team at This email address is being protected from spambots. You need JavaScript enabled to view it. G10’s Mission: “Loyalty to our Customers, Results for our Brands”. # # #
FOR IMMEDIATE RELEASE G10 www.g10glasgow.co.uk G10 Discuss Leadership Tips GLASGOW, UK, November 2014 – G10 share the leadership lessons they teach daily to their teams: 1. Apologize Quickly Without Hesitation “I’m sorry” can help a situation very quickly. Leadership does not mean insulating yourself from subordinates and hiding any weaknesses. If you fess up quickly, people working for you will respect you more and follow directions. 2. Admit When You Don’t Know Every Answer Not admitting mistakes comes from a sense of superiority and pride. Leadership is a servant role. And, like anyone in business, you are never going to have all of the answers. Revealing you are human is helpful; good leaders go and find the answers the team needs. 3. Analyze First, Then Act It takes time to collect information, and there’s a sense in leadership that you need to move quickly. We are paid to respond and act, not to sit back and wait for someone else to solve problems. 4. Be Quick With Positive Feedback, Slow With Criticism Many team members in young companies need constant encouragement. We live in complex, competitive times and people are inundated with too many tasks and not enough time. Technology and business life can be overwhelming. So it’s important to point out any “wins” no matter how small. And, if you do have to criticize, think seriously about the impact first. 5. Ask Personal Questions Try to understand your team’s personal motivations more and relate on a personal level. 6. Hire for Potential Study resumes more looking for clues about potential and not as much on their narrow skill set as listed on a sheet of paper. 7. Fire for Negligence Sometimes you should move fast on dismissals. Why? Because those troublemakers will bring down the team as a whole. As a leader, you need to protect your team. 8. Share Good Ideas Quickly and Often They could spur others on. 9. Promote Slowly By waiting, you can mentor them more and train them on how to handle the added responsibility. 10 Don’t Just Communicate, Facilitate You should help your team reach goals and pave the way for them by your example. It’s the difference between just giving information versus nurturing growth. 11. Nurture Allies at Work Intentionally Leadership is often seen as a solo effort. It’s not. The best leaders have friends and allies at work who provide counsel and advice. 12. Revel in Success By not revelling as much, it can zap the motivation to push harder next time. Reward everyone and really pause to make everyone enjoy the moment. For additional information, contact a member of the G10 administration team at This email address is being protected from spambots. You need JavaScript enabled to view it. G10’s Mission: “Loyalty to our Customers, Results for our Brands”. # # #
FOR IMMEDIATE RELEASE G10 www.g10glasgow.co.uk G10 Discuss 8 Perspectives Successful Business Owners Need GLASGOW, UK, December 2014 – Entrepreneurs are a unique breed of people. While some people sit and fantasise about the glamour of being their own boss and creating their own business, those in the thick of business ownership understand that even considering all its reward, entrepreneurship is a difficult and complicated path. These 8 perspectives are differentiators you’ll need to have or develop if you’re going to be a successful business owner. 1. Challenges are opportunities. Setbacks, obstacles and challenges are painfully common elements of entrepreneurship. Most people react to these hurdles with stress and pessimism, with an attitude that obstacles are negative experiences that only hinder progress. As an entrepreneur, you encounter so many challenges you simply can’t afford to react this way. Instead, successful entrepreneurs view challenges as opportunities. Each challenge or setback reveals a key opportunity to grow -- either to improve upon an existing weakness or take measures to avoid experiencing a similar setback in the future. 2. Competitors are research subjects. Rather than viewing competitors as a threat, like most people would, entrepreneurs see competitors as enriching opportunities to learn more about their industry and target market. By looking at your competitors’ business models, you can learn what makes yours unique and embellish that uniqueness in your branding and marketing efforts. Studying your competitors’ emphasis on customer experience can teach you how to make yours better. Your competitors are doing you a favour -- they’ve already gathered tons of valuable information. Entrepreneurs realize that it’s up to them to take advantage of it. 3. Everything requires effort. Entrepreneurship is multifaceted and constantly demanding, and there’s no shortage of pitfalls that could disrupt or destroy your business. Successful entrepreneurs are aware of this, and they’re aware that everything -- from product development, sales and marketing -- requires significant effort to achieve success. Instead of looking for shortcuts, they’re pouring effort into their business at every opportunity, and when they reach one goal, they’re already busy planning another. 4. Perfection is the enemy of progress. Young or inexperienced entrepreneurs might get caught up in chasing their original vision, because original visions are almost invariably “perfect.” But perfection isn’t necessary to run a successful, profitable business. In fact, perfection is often what stalls progress. The time you spend trying to hammer down those last few details is likely going to end up as time wasted. Instead, spend your efforts on the big picture, and make sure it’s solid. 5. Mistakes are healthy. The popular vision of massively successful entrepreneurs such as Steve Jobs or Jeff Bezos illustrates them as infallible leaders. This couldn’t be further from the truth. Successful entrepreneurs, even the rock stars among them, make mistakes often. Furthermore, they aren’t afraid to make mistakes, and they know how to learn from them. 6. There is no magic. The super-rich entrepreneurs you read about in the news usually didn’t get there because they randomly stumbled upon a great idea. They got there because they poured years of effort and passion into a good idea, and eventually their efforts paid off. You can’t become an entrepreneur expecting there to be a miracle, or some kind of instant, magical rise to the top because your idea was revolutionary 7. Outside perspective is invaluable. Entrepreneurs need to be good communicators, and that means actively listening to those with different ideas and opinions. It’s easy for us to get trapped in one mode of thinking. Successful entrepreneurs, on the other hand, are constantly searching for individuals and experiences that will challenge their way of thinking and lead them to see things from a new perspective. 8. Entrepreneurship is a lifestyle. Entrepreneurs wake up as entrepreneurs, go to work as entrepreneurs, come home as entrepreneurs and go to bed as entrepreneurs. There is no nine to five. There is no “work life” and “home life.” The advantage of this is that you have total control over your business and your professional choices, including what you do for it. The (possible) disadvantage of this is that you carry your business with you everywhere you go. Entrepreneurship becomes your work and your life, and you need to be prepared for that if you’re going to survive the lifestyle. Being a successful entrepreneur isn’t about being born with a specific mindset, it’s about being prepared for the challenges that await you. For additional information, contact a member of the G10 administration team at This email address is being protected from spambots. You need JavaScript enabled to view it. G10’s Mission: “Loyalty to our Customers, Results for our Brands”. # # #
FOR IMMEDIATE RELEASE G10 www.g10glasgow.co.uk G10 Review Which Destructive Habits To Drop Right Now GLASGOW, UK, November 2014 – Most people believe that a lack of success is due to their own personal faults. They think that not being the best, the brightest, or the most intelligent will stifle their growth, and make going after their most prized aspirations futile. The Truth? Not being the smartest or the most talented won’t hinder your success, but hanging on to destructive habits will. Habit #1: Expecting yourself to live up to others’ expectations When you focus on meeting other people’s expectations, you’re forced into a position where you have to meet all the conditions associated with those expectations, and if you don’t you can end up ruining valuable relationships, and important connections. Setting your own expectations will force the people around you to see you as an individual, and will allow you to define success on your own terms. Habit #2: Obsessing over things that don’t matter You experiencing true happiness, and having the ability to pursue any dream possible matters more than looking like a hotshot. It can become so easy to fall into the treacherous habit of worrying about what others think of you, or what you should be doing with your life, but at the end of the day only you have to live with yourself. Don’t worry about your friends, and family; they have their own lives to live, and their own problems to bear. Worry about yourself, and about how you can go to bed every night happier, healthier and more content than the last day. Habit #3: Dwelling on past failures It’s normal to hate yourself sometimes, but it does you absolutely no good to provoke that self-hatred by dwelling on your mistakes. When you feel down on yourself, look at it as an opportunity to learn. If you fail, instead of tearing yourself apart, tear your failure apart. Rip it up and destroy it, then take a long, hard look at the pieces. Habit #4: NOT being a sore loser Anger is very often portrayed as a negative emotion, but it doesn’t have to be. There’s a virtuous quality to anger that very few realize is present: When people are angry, in their minds they are right, and to rectify the situation they blow up. The good news is, blowing up, getting angry, and feeling like the world is against you is perfectly healthy, and is an essential part of eventual success. While dwelling in your anger for too long can impede your personal development, basking in your righteousness for a few days after a defeat can motivate you to try harder, and work smarter. Humans are creatures of habit, and the behaviours that we display on the daily basis define who we are, and what path our lives take. This means that true success comes from implementing the right habits, and dropping the ones that hold you back. For additional information, contact a member of the G10 administration team at This email address is being protected from spambots. You need JavaScript enabled to view it. G10’s Mission: “Loyalty to our Customers, Results for our Brands”. # # #